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Case study: using Google+ for fashion retail marketing
H&M show how to engage an audience with Google+ Google has just produced a great new case study on how H&M are using Google+. H&M are a useful example to look at to learn approaches to...
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Are your digital marketing claims “Legal, Decent, Honest and Truthful”?
Digital marketing features in more adjudications - especially email marketing This used to be the strap line in the Advertising Standards Authority ads reminding marketers of their obligations under...
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What makes a viral, viral?
Generate a buzz with your marketing content by making it viral Getting your content to "go viral" must appeal to every digital marketer, so I thought it would be worth sharing this recent viral video...
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A Direct To Customer campaign example
A digital campaign case study: Unipart Automotive’s May 2012 ‘Drive to garage’ campaign Unipart Automotive Car Care Centres (UCCC) launched its first full direct to consumer campaign in May 2012. It's...
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